The Wests current infatuation with Moroccan tribal rugs stretches to the mid-20th century, when designers embraced bold geometric patterns and even bolder palettes as counterpoints to form-follows-function interiors. Alvar Aalto (  Frank Lloyd Wright (

 and Le Corbusier ( were among the designers who used these rustic, natural rugs to offset austere interiors. “They even have one at Fallingwater,” Wright’s early modernist masterpiece.


With sustainable, bohemian, global and eco styles on the rise, there’s increased demand for Moroccan tribal rugs, and prices for well-crafted, vintage versions can easily break into the six figures.  With the popularity and seemingly endless supply of Moroccan rugs today, it is important to distinguish between the authentic, made-for-home Berber rugs and those made for the market, or for export.”

Ironically, it’s the rugs that were produced most economically and without the market in mind that carry the highest price tags. Rug experts and consumers agree: We are most moved by textiles that were developed at the whim of the weaver, whose only instruction was her ancestral traditions.

Traditionally, Moroccan tribal weavings were made exclusively by women and solely for personal use. Dense pile rugs served not only as floor coverings but as mattresses, seating and even blankets in the winter months. Each woman weaves the story of her life into the rugs. They are filled with symbolism and vary greatly depending on the locale where they were woven.

Moroccan rugs range from graphically dense to monochrome, incorporating bright, saturated shades as well as natural, muted tones. The dynamic, gestural shapes that are reminiscent of contemporary paintings belie the tedious, time-intensive process required to make them.

All Moroccan rugs sourced exclusive by Moroccan Tribe have been carefully hand selected to ensure their authenticity and exclusivity as a genuine made-for-home Berber rug.

June 26, 2023 — Renee Mooney